Media Exposure FAQ
There were more than 200 registered members of the press at KBIS last year, and we look forward to welcoming even more press at KBIS 2013. Having a presence at KBIS 2013 provides an incredible opportunity for your company to present its brand and products directly to the media by offering press materials via the KBIS Digital Pressroom and on-site Media Lounge.
Do I have to be an NKBA member to offer press materials?
No, as long as you're an exhibitor at KBIS 2013, regardless of the size of your booth, you're welcome to offer press materials in the Media Lounge at KBIS and on our digital pressroom.
What should our company include in its press materials?
By sending your press releases, product announcements, specification sheets, photos, company fact sheets, and contact information to kbispr@whitegood.com, you can greatly increase the likelihood that your company and products will be featured in consumer and trade media platforms and featured on the Digital Pressroom.
Should we use paper or digital press kits?
We encourage all exhibitors to provide their press materials digitally. This not only reduces paper use and cuts your production costs, but in the KBIS press survey, more than 80 percent of media members reported that they prefer digital press kits over paper kits because digital kits are less cumbersome to carry and allow them to write about new products more quickly.
How many press kits should we send?
The number of media kits that your company should provide in the Media Lounge can vary from 50 to 300, depending on the size of your product's target market, the level of your company's brand recognition, and whether you provide the press kit on a disc (CD or DVD) or a USB drive. The broader the audience for your products, the more recognizable your company, and the use of a USB drive will all increase the number of media members who will review your press kit.
How do we get our press kits to KBIS?
We recommend you submit your press materials to kbispr@whitegood.com for posting to the digital pressroom. If you would like to ship digital press kits to the show for placement in the Media Lounge, we recommend you ship directly to the on-site Media Lounge at KBIS 2013. Shipments should arrive on or between Saturday, April 13 and Wednesday, April 18 between the hours of 8:00am and 5:00pm. Shipments must arrive no later than 5:00pm on Wednesday, April 18. Drivers must check-in by 2:00pm to be guaranteed same day unloading. Certified Weight Tickets are required for all shipments. Please use the address below.
Show Management
Booth 4053
Kitchen & Bath Industry Show
c/o Freeman
Ernest N. Morial Convention Center
900 Convention Center Blvd
New Orleans, LA 70130
Exhibitors are always welcome to walk their press kits over to the Media Lounge (Booth 4053) prior to or during the show.
Can other exhibitors look through our press kits in the on-site Media Lounge?
No, exhibitors and their PR representatives are free to bring media kits into the Media Lounge, but are not permitted in the area where the press kits are displayed. Please note however, that when posted on the KBIS digital pressroom. it is public, but there is a login required and only targeted to media.
Are any Media Lounge sponsorships available?
Yes, there are remaining sponsorships available for the on-site Media Lounge. Please click here for more information.
