UNcontained
A journey through the lifestyle stories of five unique consumers.
For the first time, four distinct adult generations are affecting product demand and need. Each generation has different expectations for self-expression, security, and connection. The UNcontained exhibit, housed in 20-foot shipping containers, was a creative perspective on the attributes and values of the generations that are changing the rules of design. The containers are not rooms in anyone’s home. They are the seeds of inspiration meant to grow into a new understanding of today’s diverse consumers, how to reach and communicate with them, and how to enhance their lives, and your business. Consider this exhibit your “muse” for innovating kitchen and bath designs for this new consumer marketplace.
UNcontained was conceptualized by Visbeen Associates, Inc. and was inspired by the consumer lifestyle and trend research of Sphere Trending, the creators of the lifestyle stories and container designs. Kitchen and bath products were generously supplied by our industry sponsors: Cosentino, Dacor, Décor Cabinet Company, and Moen.
From Concept….
To Completion….
New Hip Home…Gen Now…Ages 15-34
Transitioning into adulthood with individuality – the new hip home with inventive solutions for small space storage.
Beer bottle lighting – A look at lighting in an unexpected way. Reusing, not going to waste.
Cosentino chaise – A manly take on the chaise lounge using creative and durable materials.
Craftsman work bench used as furniture with coolers on top to store grooming supplies, etc.
Culinary Curators …Gen Now Couple…Ages 15-34
Entering the world of home ownership with a passion for cooking and entertaining friends – only the best in kitchens will do.
Tile samples used as light fixture (reusing/not going to waste).
Switching the bar cabinet with the spice cabinet to make cabinetry work their way, to show off their love of quality ingredients and wine
The dining table as the “centerpiece” of the room with everything they need in one place – a beverage sink for wine chilling, built in cheese and fruit boards
Family Mixologist…Gen X Family…Ages 35-44
Blending a family in close quarters with a place for everyone’s interests and dreams – spending time together has never been this much fun.
Sliding table that adjusts from room to room – good use of space in small footprint homes.
Pull out stage – highlights the parents’ dedication to their children’s passions and family together time.
Chalkboard countertop - rethinking surfaces, more interaction, leave a personal touch.
Forever Fit…Zoomers…Ages 45-65
In “second middle age” and not slowing down – merging work, play and entertaining with style – active, engaged and still very cool.
Reflectors – bright colors, high contrast in a cool way
Pedicure tub and bike tables - mixing work and relation
Prime Timer…Caregiver…Ages 66+
Changing lifestyles and homes yet keeping a positive and private space within her new multi-generational environment.
Fridge armoire - stores personal collection of décor and hobby items
Great ideas for how to make a tight space work for you. #UNcontained # KBIS twitter.com/cottonelle/sta…
— Cottonelle (@cottonelle) April 25, 2012
Outdoor space/potting bench
Morning bar for a private space to relax
Visit the UNcontained photo gallery to view all of the pictures taken at the show.
For more information on each of the containers including the lifestyle stories, goals for the space, kitchen and bath design implications, and some fun facts, see the brochures below.
New Hip Home....Gen Now
Culinary Curators....Gen Now Couple
Family Mixologist...Gen X Family
Forever Fit.....Zoomer Couple
Caregiver....Prime Timer
