State of the Association/State of the Industry

State of the Industry
Wednesday, January 10

9:00 AM – 10:15 AM
Location: S210A

Open to all registered attendees

Discerning the direction of the economy, plotting business strategies and gauging possible consumer spending patterns for the year ahead is a dicey proposition, especially in challenging times. Get fine-tuned viewpoints on what’s happening now and some of the macro and micro factors likely to affect the industry in 2018 at NKBA’s State of the Industry Panel, Wednesday, Jan. 10, at KBIS.

Moderator Melissa Francis, Fox Business News anchor, will lead an insightful discussion with top thought leaders from key sectors of the business: David Kohler, President & CEO of Kohler Co., Rick Hasselbeck, CCO of GE Appliances and Scott Culbreth, SVP & CFO of American Woodmark Corp.

Together, they’ll tackle topics of critical interest to our industry — fluctuating economic markets, new technologies, social media marketing, a severe shortage in the skilled labor market, job-creation initiatives, and more. It’s sure to be an astute assessment of the current state of the business — and provide keen observations about what could be ahead.


Melissa Francis
Fox News & Fox Business

After starting her professional life as a child actor, appearing in hundreds of commercials, movie and TV roles, including as Cassandra Cooper Ingalls on Little House on the Prairie, Melissa Francis studied economics at Harvard University and became a business journalist. She spent nine years at CNBC, where she anchored Power Lunch, The Call, and On the Money, and made regular contributions to The Today Show, NBC Nightly News and Weekend Today. She was also the co-host of It’s The Economy on MSNBC. As a journalist, she’s interviewed leading CEO’s and international political figures, and was the first television journalist to report live from the floor of the New York Mercantile Exchange.

Today, Melissa is an anchor at Fox News & Fox Business, where she hosts The Five, Outnumbered, After the Bell, America’s News Headquarters and Happening Now, among other shows.

David Kohler 
President and Chief Executive Officer 
Kohler Co.

With 25 years of experience at Kohler Co., David Kohler became President and CEO in 2015, after serving as President and Chief Operating Officer since 2009. He is the fourth generation of the Kohler family to lead the company since its inception in 1873.

David has worked in every manufacturing division at Kohler, and held roles as Director of Fixtures Marketing; Vice President, Sales; Sector President of K&B Americas; Group President of K&B Group, and Executive Vice President of Kohler Co. He earned a bachelor’s degree in political science from Duke University and a master’s degree in management from the Kellogg School of Management at Northwestern University.

Rick Hasselbeck
Chief Commercial Officer

GE Appliances

Rick Hasselbeck is Chief Commercial Officer of GE Appliances, responsible for end-to-end commercial mechanisms and strategic growth opportunities, FirstBuild, and for driving business growth and value objectives.

Previously, he was GE Appliances’ Chief Marketing Officer, leading marketing activities around brand, consumer/market insights, industrial design, CRM/digital commerce, pricing, promotions, advertising, merchandising, training and more. Before joining GE, Rick spent 19 years in brand management and marketing at Procter & Gamble, most recently as General Manager, North America Cosmetics and Global Franchise Leader for CoverGirl. He holds a Bachelor of Science degree in Chemical Engineering from the University of Kentucky and an MBA from Indiana University.

Scott Culbreth 
Senior Vice President and Chief Financial Officer 
American Woodmark Corp.

Senior Vice President and Chief Financial Officer Scott Culbreth has direct responsibility for American Woodmark’s information technology and finance.

Scott joined the company in February 2014. Before that, he served as chief financial officer of global hardware manufacturer Piedmont Hardware Brands since September 2013, and earlier served for six years with Newell Rubbermaid in the hardware and Irwin Tools businesses, and for seven years with Robert Bosch Corp., in various financial roles.

He began his career with Shell Oil Co., and holds a bachelor’s degree in finance from Virginia Tech and an MBA from Washington University in St. Louis.