Exhibitor News

GROHE Introduces All-New Chinaware Collection to US and Canadian Markets

January 21, 2020

New offering makes it simple for consumers to design a bathroom made to match in form and function

LAS VEGAS, KITCHEN & BATH INDUSTRY SHOW (January 21, 2020) ― GROHE, a leading global brand for bathroom and kitchen water solutions, is launching distinctive German design and engineered chinaware into the U.S. and Canada. Responding to growing demand from North American consumers who desire the ability to infuse the brand’s sterling design, innovation and quality into every element of the bathroom, GROHE is introducing two stunning ceramics collections including sinks and toilets that coordinate with its popular Essence and Eurocube faucet lines.

The new collection makes it simple for consumers to design a bathroom that fits together as a coherent, seamless whole, creating a space that matches in form and function while achieving the specific contemporary aesthetic people expect from GROHE. The understated elegance and minimalist style of the Essence collection is inspired by the geometric circle design and its curves are balanced by modern styling for people looking for clean, simple, visually pleasing designs. The strong, confident lines of Eurocube are a pure cubic design and flaunt a sharp, tailored look in the bathroom.

From basins with various mounting options to toilets, GROHE’s chinaware features the brand’s superior style, performance and durability paired with precise, German engineering. Made from vitreous china, the toilets feature advanced technologies including InfinaBright™, which inhibits growth of stain and odor causing bacteria, mold and mildew on the surface, and DreamClean™, which provides exceptional bowl cleaning. The GROHE two-piece toilets come with water efficient right-hand and left-hand trip lever tank (1.28 gpf) and dual flush (1.28/1.0 gpf) options delivering performance North Americans come to expect.

Both the Essence and Eurocube collections include sinks with practical and flexible installation options – the wall hung sink can also be installed above-counter, while the under mount sink can be fitted as a drop-in. GROHE sinks are made of fine fired clay with attention to detail for perfection such as a glazed overflow.

GROHE’s chinaware pieces are available in a bright Alpine White finish and will be available in GROHE showrooms nationwide in the summer of 2020. For more information, please visit grohe.us. 



Jillian Flanagan

Kaitlyn Adams

BML Public Relations

For LIXIL Americas - American Standard, DXV, GROHE





GROHE is a leading global brand for full bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the Pure Enjoyment of Water, “Pure Freude an Wasser”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue water system and the recently‐introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the quality of “designed and engineered in Germany.” In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE's success. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World.” GROHE America has an office located in the heart of the Flatiron district that houses the GROHELIVE! Center, an interactive showroom created for inspiration and collaboration.

Learn more at www.grohe.us, or follow us on Facebook, Twitter, Instagram and YouTube.


LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM, [as well as specialty brands such as DXV]. Over 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.

 Learn more at www.lixil.com and follow us on Facebook and LinkedIn.


KBIS Chatbot
Do NOT follow this link or you will be banned from the site!