Current Marketing for Samsung Electronics America, Inc.
Samsung Debuts its 2019 Connected Kitchen and Laundry Innovations at KBIS 2019
Samsung highlights its connected living appliances for every kitchen need – now available in incredible new designs
LAS VEGAS – February 19, 2019 – Samsung Electronics Co., Ltd. today announced that it will showcase its 2019 Home Appliance Innovations at the 2019 Kitchen & Bath Industry Show (KBIS) in Las Vegas, NV.
Samsung changed the look of the kitchen when it introduced Black Stainless Steel, offering consumers a new stainless with cool tones and a sleek, modern look that quickly became the design trend of the modern kitchen. This year Samsung introduces the new neutral for 2019 – Tuscan Stainless. Inspired by warm, earthy tones, it combines a variety of natural hues for a warm grayish-bronze hue that blends seamlessly with any kitchen environment. Tuscan Stainless will be available across refrigerator, dishwasher, cooking and microwave oven models starting in May. A new Family Hub Refrigerator model in this new color will be available in August.
When it comes to laundry, no longer is the laundry room just a utility space, but a room where designers and homeowners carefully consider color, décor and functionality. Keeping with the warmer tones utilized by designers today, the new washers and dryers will be available in a stunning new champagne finish that turns the mundane laundry room into a space as beautiful and functional as the kitchen.
“At Samsung, we understand what consumers, designers and builders are looking for in the connected home and we know how to deliver on it. Here at the KBIS show we will demonstrate our continued commitment to creating these innovative products in ways that delight and inspire,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “From entry level all the way up to our luxury Chef Collection suites, Samsung delivers on every aspect of what consumers want in their homes. A seamless connected living experience that provides the performance they expect, available in designs that beautify their homes.”
With Wi-Fi connectivity and new washing technology, Samsung’s new WF6300R Front Load Washer takes the guesswork out of laundry and delivers a more powerful and faster wash. Cleaning a full load in as little as 30 minutes, these new washers free up more time for consumers to focus on things that matter most to them. Wi-Fi capability allows for simple, laundry planning on the go – whether it’s turning on your washer from a mobile device outside of the home, setting up the washer so it completes its cycle just as you return home—or getting Laundry suggestions for specific garments, these new washers turn Wi-Fi connectivity into seamless simplicity.
The new Samsung WA5400R Top Load Washer utilizes a new drum design where the total vertical depth is shallower and the width is increased, so it’s easier to reach into the washer, without sacrificing capacity. The “Active Water Jet” feature allows users to pre-treat and hand wash right inside the machine. Users can even add water for larger loads at the push of a button.
In addition to the new Tuscan Stainless suite of appliances and new laundry innovations, Samsung’s luxury built-in Chef Collection will also be on display at the show and includes many of Samsung’s most advanced technologies. New to the Collection is the Chef Collection 36” Pro Range (NY36R9966). The Pro Range features cast iron grates, which go from edge to edge, and includes two brass burners. It has illuminated knobs in which distinctive blue lights are a unique touch to show that it is on. The Pro Range can also be paired with the new 36” Chef Collection hood (NK36R9600), which is Bluetooth enabled and automatically turns on the fan and adjusts its speed based on the heat coming from the cook surface. Its 22k BTU Dual Brass Power Burners offer intense heat and more precise control, for either a quick boil of water or a slow melt of chocolate. The 36" Pro Ranges has capacity ranging from 5.9-6.3 cu. ft., both accommodating a commercial size cookie sheet.
All of these exciting product innovations will be on display at the Samsung Booth in the Las Vegas Convention Center.
About Samsung Electronics Co., Ltd.Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.