EXHIBITOR NEWS

Wilsonart® Backsplash: Easy Installation and Bold, Beautiful Designs

Aug 6, 2019

Wilsonart®
Backsplash: Easy Installation and Bold, Beautiful Designs     

 New Easy-to-Install Collection Features Classic Subway
Looks and Geometric Designs  

TEMPLE, TX (April 2, 2019) – The
backsplash has been an important design element of any kitchen for decades. In
addition to complementing the countertops, backsplashes protect work areas and
provide a focal point for a kitchen’s design. According to Houzz 2019 U.S.
Kitchen Trends Study, nearly nine in 10 renovating homeowners (87%) install a
new backsplash as part of their kitchen upgrade. While ceramic or porcelain
tiles continue to be popular choices, both materials are
installation-intensive. Wilsonart introduces the
Wilsonart® Backsplash, an acrylic collection
featuring a mixture of on-trend, artistic and traditional brick patterns with an
installation process that is so easy and quick, it is sure to delight DIYers
and professional installers alike.
 

“Refreshing
the backsplash is a great way to update a kitchen’s design without undertaking
an entire remodel,” said Andrea Flint, Sr. Product Designer at Wilsonart. “Our
new Backsplashes can be easily installed with Silicone directly over drywall,
painted or unpainted walls. It can be used as a creative feature wall even
extending from countertops all the way to the ceiling. It’s a great DIY project
for weekend warriors.” 
 

According
to Houzz, white and grey appear on half of all upgraded backsplashes and walls,
and the brick pattern (also known as subway) is still the most popular pick
with 54 percent of homeowners choosing it. Wilsonart’s new Backsplash
Collection incorporates both popular colors within each of six new designs. From
the abstract, geometric Star pattern to the clean, classic look of two Subway
tiles, the Backsplash Collection’s designs are fresh and timeless. Ideal for
standard backsplashes that extend up to 18-inches from the work area to the
cabinets, Wilsonart Backsplash can also be used to create an accent wall behind
the increasingly popular floating shelves. While no special tools are required,
Wilsonart Backsplashes are not suitable for installation behind gas cooktops or
gas slide-in ranges. The Collection includes:   
 

Star
– a medium-scale dark grey design with a white abstract geometric star pattern.
 

Maltese
Grey – a medium-scale mosaic pattern
in shades of grey on a white background.

Maltese
Ochre – a medium-scale mosaic pattern with pops of yellow and on-trend grey on
a white background.

Metro
White – a large-scale white subway tile design.

Metro
Grey – a large-scale mid-tone grey subway tile design.

Geometry
– a large-scale white design with grey hexagon geometric pattern.

See
all the possibilities come together on the Wilsonart Visualizer at
www.wilsonart.com/visualizer. Wilsonart Backsplash
can be found at kitchen and bath dealers and local fabricators nationwide.