SHOW NEWS

Formica Corporation to Sponsor “KBIS Daybreak Media Breakfast”

Sep 20, 2018

NKBA to Preview Trends Report

(Alpharetta, Ga.)
– September 20, 2018 –
The 2019 Kitchen & Bath Industry Show (KBIS), the
destination for kitchen and bath design professionals, today announced Formica
Corporation as the Official Sponsor of the KBIS
Daybreak Media Breakfast
which replaces the Hard Hat Media Tour. The seated,
invitation-only breakfast will be held Tuesday, February 19, 7:00 AM – 8:30 AM,
at the Encore and will feature highlights of the NKBA Industry Report 2019 and
an exclusive preview of the NKBA Trends Report 2019.

“Formica
Corporation is thrilled to be the Official Sponsor of the first KBIS Daybreak Media Breakfast,” said Amy
Gath, vice president, marketing, Formica Corporation North America. “We are looking
forward to showcasing our trend-forward surfaces in this new setting with VIP
media and influencers who come to KBIS to see the future of kitchen and bath innovation
and design.”

The KBIS Daybreak Media Breakfast will give 12 exhibitors
the opportunity to include a new product or innovation in a VIP Media Map
distributed to attending media. Map participants will be selected through a
brand-blind review by industry influencers. To apply, KBIS exhibitors can
complete the
VIP Media Map application through October 31,
2018.

“We’re proud to be the show that creates connections between
the kitchen and bath industry’s top brands and key media and this breakfast provides
a superb forum for interaction,” said Brian Pagel, senior vice president,
Emerald Expositions.


About KBIS
KBIS, in conjunction with the National Kitchen & Bath Association (NKBA),
is an inspiring, interactive platform that showcases the latest industry
products, trends and technologies. KBIS is the voice of the kitchen and bath
industry and has been for 50+ years.

Early in 2013, the National Kitchen & Bath
Association (NKBA) and National Association of Home Builders (NAHB) announced
an agreement to co-locate the Kitchen & Bath Industry Show (KBIS) with the
International Builders’ Show (IBS) in Las Vegas, Nev. in February 2014 under
the banner of Design and Construction Week®
and both organizations recently extended the agreement through 2026. The
mega-event returns to Las Vegas Feb. 19 – 21.

NKBA and NAHB will continue to produce separate
educational programming and special events though one pass provides access to
both shows.

KBIS is operated by Emerald
Expositions, the largest operator of business-to-business trade shows in the
United States, with most of our shows dating back several decades. We currently
operate more than 50 trade shows, including 31 of the top 250 trade shows in
the country as ranked by TSNN, as well as numerous other events. Our
events connect over 500,000 global attendees and exhibitors and occupy more
than 6.5 million NSF of exhibition space. We have been recognized with many
awards and accolades that reflect our industry leadership as well as the
importance of our shows to the exhibitors and attendees we serve.

More information about KBIS can be
found at

www.kbis.com.

About
the National Kitchen & Bath Association and the Kitchen & Bath Industry
Show

The
National Kitchen & Bath Association (NKBA) is the not-for-profit trade
association that owns the Kitchen & Bath Industry Show® (KBIS), as part of
Design and Construction Week ® (DCW). With nearly 14,000 member companies
representing tens of thousands of members in all segments of the kitchen and
bath industry, the NKBA has educated and led the industry since the
association’s founding in 1963. The NKBA envisions a world where everyone
enjoys safe, beautiful and functional kitchen and bath spaces. The mission of
the NKBA is to inspire, lead and empower the kitchen and bath industry through
the creations of certifications, marketplaces and networks. For more
information, visit
www.NKBA.org or call 1-800-THE-NKBA (843-6522).

KBIS®
and NKBA® are registered trademarks of the National Kitchen & Bath
Association.

About Formica Corporation

Founded in 1913,
Formica Corporation, part of the Formica Group of companies, is a leader in the
design, manufacture and distribution of innovative surfacing products for
commercial and residential applications. For more information about Formica
Corporation, its products, special programs and promotions, visit
www.formica.com or call 1-800-FORMICA™.
 

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Media Contacts:

Andi Murphy

White Good

717-693-3442

amurphy@whitegood.com

Olivia Kimmel

White Good

717-368-4883

okimmel@whitegood.com