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Formica Corporation to Sponsor “KBIS Daybreak Media Breakfast”

September 20, 2018

NKBA to Preview Trends Report

(Alpharetta, Ga.) – September 20, 2018 – The 2019 Kitchen & Bath Industry Show (KBIS), the destination for kitchen and bath design professionals, today announced Formica Corporation as the Official Sponsor of the KBIS Daybreak Media Breakfast which replaces the Hard Hat Media Tour. The seated, invitation-only breakfast will be held Tuesday, February 19, 7:00 AM – 8:30 AM, at the Encore and will feature highlights of the NKBA Industry Report 2019 and an exclusive preview of the NKBA Trends Report 2019.

“Formica Corporation is thrilled to be the Official Sponsor of the first KBIS Daybreak Media Breakfast,” said Amy Gath, vice president, marketing, Formica Corporation North America. “We are looking forward to showcasing our trend-forward surfaces in this new setting with VIP media and influencers who come to KBIS to see the future of kitchen and bath innovation and design.”

The KBIS Daybreak Media Breakfast will give 12 exhibitors the opportunity to include a new product or innovation in a VIP Media Map distributed to attending media. Map participants will be selected through a brand-blind review by industry influencers. To apply, KBIS exhibitors can complete the VIP Media Map application through October 31, 2018.

“We’re proud to be the show that creates connections between the kitchen and bath industry’s top brands and key media and this breakfast provides a superb forum for interaction,” said Brian Pagel, senior vice president, Emerald Expositions.

About KBIS
KBIS, in conjunction with the National Kitchen & Bath Association (NKBA), is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. KBIS is the voice of the kitchen and bath industry and has been for 50+ years.

Early in 2013, the National Kitchen & Bath Association (NKBA) and National Association of Home Builders (NAHB) announced an agreement to co-locate the Kitchen & Bath Industry Show (KBIS) with the International Builders’ Show (IBS) in Las Vegas, Nev. in February 2014 under the banner of Design and Construction Week® and both organizations recently extended the agreement through 2026. The mega-event returns to Las Vegas Feb. 19 - 21.

NKBA and NAHB will continue to produce separate educational programming and special events though one pass provides access to both shows.

KBIS is operated by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.5 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.

More information about KBIS can be found at

About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show

The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design and Construction Week ® (DCW). With nearly 14,000 member companies representing tens of thousands of members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, marketplaces and networks. For more information, visit or call 1-800-THE-NKBA (843-6522).

KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.

About Formica Corporation

Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit or call 1-800-FORMICA™. 


Media Contacts:

Andi Murphy

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Olivia Kimmel

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